Our vision is to be a source of inspiration in an open innovation ecosystem, by creating valuable leading partnerships with startups, accelerators, VC’s, enterprises, academic research institutes, and all who dare to challenge conventions
Thinking outside of the box is an exciting process. Yet, we seek to discover, develop and fast forward only relevant innovative ideas, that connect our consumers with mature technology and offer teal-to-life solutions.
We are committed to providing an examination process that is fast and transparent to our partners
A specialized department that works with startups in a larger corporation
Connecting all technological adoptions or products to a business unit
We create many partnerships within the ecosystem and meet with more than 300 startups every year
Our mission is to create innovative solutions that will benefit us as an enterprise, our customers’ experience and the startup
The relationship is based on partnership and includes instruction and professional mentoring of the process with the organizations professionals and business units. Mentoring includes the exposure of regulatory bodies to ground breaking technologies.
We offer a controlled training environment utilizing real data (Sand Box): the environment was specifically constructed to allow for the examination of products and validation processes that simulate activities in the production environment (Obtaining POC).
Support and work with a startup continues even after a successful partnership and outside of the organization: exposing the startup to international, financial partners, creation of success stories to help when approaching investors.
We see every project as unique as the people who initiate it, and one that presents different challenges and opportunities. That’s why we don’t have a guide book that shows more than our basic principles
CEO
Ron serves as Leumi Cards's ("LC") CEO since August 2016. Prior to joining LC Ron served as EVP and CFO of Bank Leumi - one of Israel's largest banks.
Prior to joining Leumi group, Ron served as Group CFO in Africa-Israel /AFIGROUP (TASE: AFIL) - an international holding and inestments group, active worldwide, in the fields of real estate, construction & infrastructure, Steel services and other related industries.
Prior to that position Ron held several executive positions in public and private High-tech companies in Israel and Boston.
Ron, a Certified Public Accountant, Graduated with Honors (B.A.) in Accounting from Tel-Aviv University, Faculty of Management and Graduated with Honors from the Technion in bosh B.Sc. in Physics and in Materials Engineering.
Ron is married and has 4 kids
EVP of Strategy & Business Development
As the head of the Strategy & Business Development division Ohad has wide and unique expertise in payments and brings years of experience in collaborating with Fintech & Data companies and all aspects of financing.
Prior to joining Leumi-Card, Ohad was a partner in Tadmor-Levy & Co., a leading Israeli Law firm.
Ohad brings with him an in-depth knowledge of payments, including credit cards, e- payments, e-commerce and crypto currencies.
Innovation Project Manager
Examining hundreds of startups a year, Shira's job is to be creative and to find those companies with the greatest potential of synergy where a solid partnership model can be developed - one that will benefit both Leumi-Card customers and partners.
Before joining Leumi-Card, Shira worked for Sunrise Projects where she provided consultation services to tech companies regarding non-dilutive innovation-based grants, refining product unique features and developing market insights into a precise business plan.
Her experience working closely with startups gives Shira a great understanding of what they need and how Leumi - Card can help them.
Ayelet specializes in helping drive the successful delivery of every project by bringing brilliant and passionate teams together to make things happen.
Before joining Leumi-Card, Ayelet was a product manager at Tiny Love where she led projects end to end, focusing on time-to-market & product development, always aiming at the next innovative product.
Ayelet's expertise in product development is based on her commitment to developing a deep understanding of every customer & market demands. This allows her to deliver unique added value to every project.
CTO & Director of Infrastructure
As director of technological innovation, Andrey brings to the company his deep knowledge of technology and infrastructure evaluation. His expertise helps ensure that technologies are used efficiently and securely.
Before joining Leumi-Card, Andrey held several positions in services & software solutions companies. He was responsible for the overall development life cycle of the solution, managing complex projects as well as hands-on R&D.
Andrey has great experience in all aspects of solution specification and delivery, solution architecture, information security, enterprise infrastructure, cloud computing and Open API & regulation.
CDO – Chief Data Officer
Lena is a highly skilled leader with a passion for individual and organizational transformation. Her expertise and central focus is on leveraging data usage and using data mining and modeling to accelerate business growth.
Lena's career is interlinked with Leumi-Card. Before her present position, she led the credit risk department and was responsible for credit risk models and underwriting processes. With more than 15 years of experience, she is amongst the most knowledgeable and experienced professionals in the Israeli credit market. She has a deep understanding of the credit underscoring market and the risks and potentials it holds.
Lena specializes in data transformation processes including constructing and/or implementing unique models, which are translated into predesignated business goals.
If you are an athlete or just like to keep in shape, surely you’ve been in a situation where you need to decide where to keep your wallet, on you or at home?
SmartTag have created the perfect solution - a wearable smart bracelet that lets you pay for anything as you go.
The POC and cooperation between Leumi Card and SmartTag was launched at the Tel Aviv Marathon in which 25,000 runners and customers experienced our smart bracelet. We can say that our” triple value proposition” came into play.
Almost all commuters using public transport have been in a situation where they need to hop on a bus but couldn’t find a loading station for their RAV-KAV (A smart commuting card), as those station are scarce.
This accessibility issue was solved by Leumi Card in collaboration with Pcentra (who already debited through us), by providing a simple and convenient technological platform for loading a Rav Kav card directly from a credit card. This cooperation led Leumi Card to winning several innovation awards.
Ever wondered why we human behave socially like we do? This is called Social Physics and it is a new way of understanding human behavior based on analysis of Big Data.
Endor based its technology on social physics to explain and predict any sort of human behavior, even when the behavior is rapidly changing and evolving.
Together with Leumi card a successful prediction model was created that enables leumi card to offer its customers *only relevant* value proposition. Leumi Card submitted its work with Endor to MasterCard's prestigious "StarPath" competition, where Endor was named one of the promising startups of the year and entered the exclusive MasterCard global program.
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